COOKIE NOTICE.

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Effective Date:  May 2018

This Cookie Notice applies to Booking.com B.V., Herengracht 597, 1017 CE Amsterdam, the Netherlands, (“Booking.com“) and describes how Booking.com uses personal data collected through cookies and other techniques including pixels (“Cookies”) on our websites www.sustainability.booking.com (“Site”).

 

DATA COLLECTION

When entering the Sites, Booking.com automatically collects data using Cookies.

The types of information that we collect through Cookies include IP address; device ID; viewed pages; browsing information; browser type; operating system; internet service provider; timestamp; the referring URL; features used or activities engaged within our services and location data depending on the device you use.

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More information on cookies: cookies are small bits of electronic information that a website sends to a visitor’s browser and are stored on the visitor’s hard drive. If you are concerned about having cookies on your device, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. However, if you choose to block or delete cookies, certain features of the websites you visit may not operate correctly.

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More information on pixel tags: pixels (also known as “web beacons” or “clear gifs”) are electronic files that usually consist of a single-pixel image and can be embedded in a web page or in an email to send information, such as a newsletter. Booking.com may use pixels to place or recognize a Cookie on your device if you use our Sites.

More information on Application Software Development Kits (SDKs): an application SDK is a set of code that can be embedded directly within an application on a mobile phone, computer, or other device. We may collect information through an SDK that is embedded in our services. If it is not feasible or practical to integrate an SDK into an application, we may send and receive information using a third-party or our own first party Application Programming Interface "API".

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Third party Cookies: Booking.com allows certain third parties to place Cookies. If you have questions about which Cookies are used and which parties place such Cookies, please contact us using the contact details set out below.

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PROCESSING PURPOSES

We use your information, including personal data, collected through the Cookies for the following purposes:

1. Provide our Sites: we use information that we collect through Cookies to allow you to use the Sites. It is our legitimate business interest to use Cookies for this purpose.

2. Perform analytics as to the use of our Sites: we use information that we collect through Cookies to analyze how our Sites is used and to prepare reports on the use of our Sites. We also use Cookies to keep track of our interactions with you, including but not limited to your uses of the Sites, and to improve your user experience and the quality of the Sites. It is our legitimate business interest to use Cookies for these purposes.

3. Market research: we use information that we collect through Cookies to pursue Booking.com's legitimate interests to engage in market research (such as the analysis of market segmentation or trends and preferences and behaviors).

 

If you wish to opt-out of the use of Cookies described in this section and no opt-out mechanism is available to you directly (for instance in your browser settings), please contact dataprotectionoffice@booking.com.

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DATA SHARING

Sharing With Affiliates: as permitted by law, your information may also be shared for analytical purposes. To find out everything you need to know about the Booking.com corporate family, visit About Booking.com

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Sharing With Third-Parties: we share your personal data with third parties as permitted by law and as described below, such as service providers acting on our behalf. We do not sell or rent your personal data.

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Sharing and Disclosure of Aggregate Data: we share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you, with third parties, for example for industry analysis and demographic profiling.

 

DATA RETENTION

There is a difference between session cookies and permanent cookies. Session cookies only exist until you close your browser. Permanent cookies have a longer lifespan and are not automatically deleted once you close your browser. We strive to serve Cookies or allow the serving of Cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, such as for security purposes (such as fraud detection) and where absolutely necessary, will a Cookie have a longer lifespan. If you have questions about specific retention periods, please contact us via the contact details included below.

 

QUESTIONS OR COMPLAINTS

If you have questions or concerns about our use of Cookies,  you may contact our Data Protection Officer via dataprotectionoffice@booking.com. All questions and complaints reported to Booking.com will be investigated. Booking.com will attempt to resolve complaints and questions in line with internal policies. You may also contact your local data protection authority.

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CHANGES TO THE NOTICE

Just as our business changes constantly, this Cookie Notice may also change from time to time.  If you want to see changes made to this Cookie Notice from time to time, we invite you to access this Cookie Notice to see the changes.

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