Sustainable Travel Insights
2025 marks the 10th year of our Sustainability & Travel Report. In that time we have surveyed nearly 230,000 travellers in 35 markets. In 2025, we surveyed 32,000 travellers in 34 countries & territories.
57%
feel that tourism has a positive impact overall where they live, however they highlight challenges related to traffic, littering, overcrowding and rising costs
93%
they want to make more sustainable travel choices and to some extent have done so
16%
say visitor numbers should be capped in their home destination, instead emphasising the need for investment in infrastructure
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53%
are conscious of travel’s impact on communities as well as the environment
73%
travellers want the money they spend to go back into the local community to support the destinations economy
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38%
want to see improved investment in transportation infrastructure in the place they live
