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Sustainable Travel Insights
In 2024, we surveyed over 31,000 travellers from 34 countries about sustainability in travel, this is what we learned:
67%
feel that witnessing sustainability practices while travelling inspires them to be more sustainable in their everyday life
28%
say sustainability is important but not a primary consideration when booking a trip
71%
say they want to leave places they visit better than when they arrived (up from 66% in 2023)
62%
say they are the best version of themselves when they travel more sustainably
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43%
think travel service providers hold the most potential for reducing the environmental impacts of tourism
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34%
believe that being more sustainable in a destination that is not implementing sustainability practices itself is pointless
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