Sustainable Travel Insights
2025 marks the 10th year of our Sustainability & Travel Report. In that time we have surveyed nearly 230,000 travellers in 35 markets. In 2025, we surveyed 32,000 travellers in 34 countries & territories.
57%

feel that tourism has a positive impact overall where they live, however they highlight challenges related to traffic, littering, overcrowding and rising costs

93%
they want to make more sustainable travel choices and to some extent have done so

16%
say visitor numbers should be capped in their home destination, instead emphasising the need for investment in infrastructure
.png)
53%
are conscious of travel’s impact on communities as well as the environment

73%
travellers want the money they spend to go back into the local community to support the destinations economy
.png)
38%
want to see improved investment in transportation infrastructure in the place they live