Discover how we're helping hospitality providers to develop messaging strategies and tactics to positively influence traveller behaviour
For the last 11 years, we have carried out research into how travelers think about and act on sustainability. Our Travel and Sustainability Report – which has surveyed more than 262,000 travelers since its launch – continues to serve as a barometer for traveler sentiment and behavior on sustainability in travel. This year's survey, of 32,500 travelers across 35 markets, highlights how climate is impacting decision making, where travelers place their trust and which generation is living up to their intentions.
of travelers consider extreme weather a risk when choosing both the destination and timing
of accommodation partners reported experiencing operational disruptions due to extreme weather in 2025
of travelers plan to avoid overcrowded tourist destinations in 2026
of travelers plan to seek out destinations with cooler temperatures in 2026
of travelers want to reduce pressure on destinations
of travelers plan to choose to stay at an accommodation with a sustainability certification in 2026
We're prioritising third-party certifications in our commitment to make more sustainable travel choices easier for everyone.
