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A more sustainable tourism sector:
helping accommodation providers start their journey

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Sustainable Travel Insights

In 2024, we surveyed over 31,000 travellers from 34 countries about sustainability in travel, this is what we learned:

67%

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feel that witnessing sustainability practices while travelling inspires them to be more sustainable in their everyday life

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45%

say sustainability is important but not a primary consideration when booking a trip

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71%

say they want to leave places they visit better than when they arrived (up from 66% in 2023)

62%

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say they are the best version of themselves when they travel more sustainably

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43%

think travel service providers hold the most potential for reducing the environmental impacts of tourism

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34%

believe that being more sustainable in a destination that is not implementing sustainability practices itself is pointless

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A study by EY Parthenon, OC&C Strategy Consultants and Booking.com found that travel accommodation accounts for 264 million metric tonnes of CO2-equivalent direct and controllable emissions – roughly 10% of the total annual emissions of the tourism sector. To achieve net zero by 2050, the sector will need to invest €768 billion. However, there are a large number of potential emission reduction options that are cost-positive or profitable for accommodation owners.

Decarbonising Accommodations

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